It is possible to get thousands of organic clicks daily to your site. Many websites get them. You can only reach these numbers if your website ranks on Google’s top 10 search results for your target keywords.
Ranking on the first page is the ultimate goal of many website owners. This is because such positions open up opportunities for your website to receive enormous amounts of traffic.
Studies have shown that Google’s page two results get about 1% click-through rate. Hence, there is a need to rank in the top 10 search results. If your website does not rank here, then minimal people will see your listings.
Consistency is required to rank higher in search engines. You have to do the right thing continuously. Remember this is a process.
These are tips to help you rank a blog in Google’s top 10 search results:
Research Top 10 Results
There must be a reason why Google ranks a given website in the top 10 results. When you understand the reason, it becomes easier to do the right thing.
Google wants to send internet users to reliable and trustworthy websites. These websites provide answers to the queries of internet users.
Google wants to determine your expertise. Hence, you should stick to a given niche. Make sure your blog is aligned to your area of expertise and provides the information needed by your target audience.
Therefore, you need to do keyword research. There are many keyword tools to help you understand what people are looking for.
Come up with a list of target keywords. After this, you should analyze your competition. Pay attention to the top 10 results and determine what makes them successful.
Some of the things to look for include:
- Length of content
- Topics discussed
- Type of domain used
Do On-Page SEO
How you structure a website and its HTML have an impact on ranking. As much as you want to offer value to your audience, you should also do the same to the search engines. How your readers interpret content is different from how Google does.
Google’s algorithms are updated regularly. They have a good grasp of the meaning behind words. This is known as semantics. You can achieve this by using keywords in:
- Meta descriptions
- Image files
- Alt tags
- Page content
Nevertheless, you should avoid keyword stuffing and thin content. Also, make sure your content is broken down into multiple sections that are easy to read.
Do Technical SEO
User experience is important to search engines. Users get impatient with a website that loads slowly. Slow-loading websites are known to have higher bounce rates.
Search engines do not want to send users to websites that load slowly. Hence, load speed is a critical ranking factor. As a result, you have to ensure your technical SEO is in order.
There are different tools to help you understand how your site is performing and what you can do to fix it.
Google values websites that link to you. When you have authoritative websites linking to you, Google will perceive your website to be trustworthy.
Make sure you build backlinks from niche-relevant blogs and authority websites. Also, pay attention to the anchor text and avoid overusing keyword-rich anchors.
Create Useful Content
There are different ways blogs provide value to readers. For instance, they answer questions, address pain points, and entertain.
Make sure you understand your audience and what they want. When you know the information people need and where they are looking it for, you can write high-quality, detailed content.
Some studies have also shown that Google values engagement. Even then, you need engagement to convert clicks into sales. If you provide thin content that fails to address people’s problems, then you will not get the desired level of engagement.
These are some of the features of useful content:
- Unique content
- Actionable content
- Multiple headlines
- Offer detailed answers
- Accurate reporting
- Free of fluff
- Up-to-date content
There is no magic tip to ranking in Google’s top 10 search results. Rather, you need to do the right things consistently and offer reader value. Find out what Google is looking for in the top 10 results and deploy it on your blog.
Make sure you create useful content and optimize it for the target audience. Also, ensure your blog provides a fast user experience. This will get you tons of traffic and conversions. Remember, it requires hard work and commitment to achieve success.